Key Insight
"People don't buy products. They buy people. Your personality is your most powerful sales asset — and most people never develop it intentionally."
Welcome to The Sales Personality. I'm glad you're here.
I started this newsletter because I kept seeing the same pattern: talented salespeople with great products, solid training, and decent pipelines — who still couldn't close consistently. And when I dug deeper, the problem was almost never the product.
It was the person selling it.
Not in a harsh way. In a deeply human way. They hadn't figured out who they were as a salesperson. They were performing a version of sales they'd been taught — not one that fit their actual personality.
Here's what I know after 15+ years working with sales teams across North and South America: the most effective salespeople are not the most aggressive. They're the most authentic.
They've done the work to understand their natural strengths — whether that's deep empathy, sharp analysis, infectious energy, or quiet authority — and they've built their sales approach around those strengths instead of fighting against them.
What this newsletter will cover: Every week, I'll share one insight, one framework, and one actionable shift you can make to sell more authentically — and more effectively. We'll cover mindset, communication, cultural intelligence, follow-up, rejection, and the psychology of buying.
The Sales Personality insight: You don't need to become someone else to be great at sales. You need to become more intentionally yourself. That's what we're building here — together.
Michel Namora
Founder, NAMORA · Executive Coach · Cultural Intelligence Specialist
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